Product Marketing Expert

Responsible for developing specific scope business & marketing plans, Working closely with the product and sales to create marketing content internally and externally Customer needs and competitive environment Conducts competitive analysis for specific products Analyze , research and summarize marketing trends, new markets potential - identify customer high value problems, technology, business, market opportunities and threats Competitive intelligence - analyze competitive information and transform it to knowledge and clear actions Responsible to assess market penetration and product positioning for specific product/scope driving competitive advantage, revenue and market share Support ‘Go-to-Market’ activities for new and existing product introductions including: positioning, messaging, value proposition, conferences, sales materials